New perspectives on printed samples
Printed samples have always been a great way to showcase the work you’re doing, new techniques, new papers. Plus, your expertise in solutions such as cross-media, variable data, and even...
View ArticleThe newest trend that’s off the wall
Have you heard the buzz about digital wall art? Wondering what it is exactly? And how you can capitalize on the emerging demand? Digitally printed wall art is rapidly growing in the décor market. Often...
View ArticleProfiling today’s print buyer
When asked to compare the print buyer of today and one from, say, 20 years ago, Margie Dana, Print Buyers International, doesn’t hold back. “They’re totally different—it’s night and day! Aside from the...
View ArticleA Perfect Pairing: Digital Print and Wine
Weighing in at a whopping 13 tons, the HP Indigo 10000 has been in the spotlight since its introduction at Drupa 2012. We spoke with Bev Burger, Segment Marketing Manager GCP & Photo for HP, at...
View ArticleSmall quantities of envelopes equals big success
Remember that infamous episode of Seinfeld where George’s fiancé Susan dies from licking cheap wedding invite envelopes? Your choice of envelopes may not be life and death, but a well-printed,...
View ArticleWhere There’s Spark, There’s Fire
Nashville, Tennessee… Last week Music City USA turned into Digital Printing USA as it hosted over 2,000 digital printing professionals attending the DSCOOP8 conference. Challenging attendees with a...
View ArticleProfit from higher education
Greater marketing sophistication + increased budgets = more opportunity. According to a 2010 CASE report, the median marketing spend was about $500K for small schools, $800k for medium-sized schools,...
View ArticlePackaging opens up to new possibilities
In today’s changing landscape for digital printing, the word “packaging” brings an immediate reaction: “upside potential.” Why? Digital is the perfect solution to packaging trends: limited quantities,...
View ArticleIs that a Phone or a Camera?
The mobile phone is quickly becoming the primary camera for a lot of consumers. For the creation of photo products, many online print providers are looking to mobile technology to drive orders. Matt...
View ArticleCalendars In A Digital Era
Should we or shouldn’t we? We asked Deborah Corn, our good friend from Print Media Centr, whether or not printed calendars are still relevant in a world dominated by digital. Her answer? Yes, but know...
View ArticleUse Premium Materials to Elevate Your Presence
How do you turn common print applications into something more? Materials. Premium and unique materials offer service providers the ability to differentiate their offerings and increase overall value to...
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